Elected to represent
students. Now builds the
tools THEY need NEXT
Same instinct every time: see the problem up close, then go fix it.
↓ See how it started
Same instinct every time: see the problem up close, then go fix it.
↓ See how it started
Mahbub Alom Shuhag is an entrepreneur, national award-winning former student leader, higher education professional and mental health advocate, based in London.
He graduated from Coventry University with a First Class BA in Global Business Management (Entrepreneurship) in April 2024, ranking first in a cohort of more than 150 students from his first year through to graduation. In recognition of his academic excellence, he received the Highest Achievers Award, earned a place on the Dean's List, and was named Valedictorian for the Class of 2024.
Alongside his studies, he contested the Students' Union leadership election, campaigning against other candidates before securing election as a student leader three consecutive times, each by a significant margin. In these roles, he represented the student voice on the university's executive and leadership teams, at the National Union of Students, and on the wider national stage. He also served as a public-facing representative of the Students' Union, a multi-million-pound charity.
In March 2024, he was one of three students invited to a national roundtable with HRH Princess Beatrice focused on student mental health. Organised by Chegg, Student Minds, the Mental Health Foundation, and Big Change, the event brought together key voices to discuss challenges and solutions in the sector. His leadership in mental health advocacy and student representation across UK higher education earned him the National Student Partnership Impact Award from SEDA and Jisc.
Since graduating, he has been leading multi-million-pound property and accommodation projects across multiple campuses for Coventry University Group.
In July 2026, he received the European Entrepreneurship Award from the European Innovation Academy, in partnership with Bayes Business School, as a fully funded Entrepreneurship Fellow. He was one of more than 25 start-ups selected from over 40 countries, alongside more than 75 young entrepreneurs participating in the programme.
During the three-week programme, he was mentored by Silicon Valley mentors, as well as individuals from Meta, Stanford and Berkeley. He developed an AI-powered SaaS platform and took the venture from a raw idea to a live MVP, showcased the product to users at an expo, and pitched it to investors in just 15 days.
It was a privilege to be part of this roundtable on student mental health. I talked about Coventry University's work on student mental health, and shared what changes students told me they wanted to see across higher education in the UK.
Mahbub Alom Shuhag, on the roundtable with HRH Princess Beatrice · Coventry University, March 2024The rest of the coverage
Building an AI-powered SaaS product through the European Innovation Academy's three-week intensive entrepreneurship programme at Bayes Business School, with guidance from Silicon Valley mentors.
Collaborated within a cross-functional team to develop a scalable startup, taking the idea from initial concept and market validation through customer interviews, strategy, development, go-to-market planning, a live MVP and industry expo, before pitching to a panel of investors.
